Statsit

Statsit, a start-up company that helps measure the effectiveness of advertising that uses social media, reported that Doritos received a week's worth of mentions on Twitter in just three hours during the game. Data from Statsit also showed that discussions of Pepsi-Cola's decision not to buy commercials during the Super Bowl generated considerable attention in the social media.

more »

You should monitor your customer base online for several reasons. Perhaps you're reinventing your brand and wish to gauge consumer response to your campaign. Or maybe you're in the midst of a public relations crisis and must take the temperature, so to speak, of your target audience to determine how best to proceed. If you're a media planner or strategist, perhaps you're eager to better understand your target audience and know that monitoring the behavior, actions, and mood of these users will give you deeper insight into where to place your clients' ads.

more »

Last night's Super Bowl marked the beginning of a new era in measuring advertising effectiveness. The rising popularity of social media, such as Twitter and Facebook are giving marketers a new window into understanding and quantifying response to their messages. Based on analysis completely done in social media, agency analytics start-up Statsit is creating a "Playbook for the Super Bowl Advertisers", a report for agencies wanting to understand how to better utilize social media together with advertising.

more »

The Statsit mission is to help agencies save time, retain customers and close new accounts, but just as importantly we’re working towards making online analytics more fun for everyone, says Founder & CTO Mikko Kotila. Part of that is making sure that everyone who works at Statsit is having fun while fulfilling our mission.

more »